Just had a good look at the Damien Hirst wine labels for Red Nose Day. OK so I’m a bit behind.
Hirst is the well known enfant terrible of the British art world, famous for pickled shark and half a cow. He designed an exclusive label for two new wines to help raise money for Comic Relief. It’s great that he’s letting his name be used to raise money for a good cause, there has been huge publicity because of it and sales certainly benefited.
The label design itself though is hardly inspirational, or even noteworthy. It is a red circle on an off-white background. If a wine label designer had put that forward, he’d have been laughed out the room. It would have been more interesting using one of this year’s red noses.
As a promotional label, it doesn’t grab you enough, there is no message, no impact, no memory hook. It certainly wouldn’t pass muster on one of our personalised wine labels!