A personalised, limited edition 12-bottle boxed set of Perrier-Jouet Champagne went on sale last Thursday after a glitzy launch party at Paris’ Opera Garnier,
with a price tag of 50,000 euros, ( $79,000, £38,000).if that seems a bit pricey, consider a single bottle at 4,166 euros, or $6,600, £3150).
Sales are limited to a “community of super-rich” consumers in the United States, Britain, Japan, China, Russia, Switzerland and France.
Says Olivier Cavil, head of communications at Perrier-Jouet:
“We are going to sell these box-sets to 100 people around the world who will have a chance to customise their own champagne, the ultimate luxury. Each buyer will come to Epernay” in eastern France “for a one-on-one meeting with our cellar master Herve Deschamps, and will personally add a ‘liqueur’ to personalize the bottles.”
A combination of sugar and wines from different years, the liqueur will put the finishing touch on bottles of Perrier-Jouet’s 2000 Belle Epoque champagne.
Buyers are offered a storage nest in Perrier-Jouet’s cellars, to hold the bottles for another eight months, to give them time to fully prepare their own cellars!
Buyers will also be offered a haut cuisine dinner and an overnight stay at Perrier-Jouet’s Belle-Epoque mansion in Epernay, home to 200 pieces of original modern art.
Will it sell?
Many of the 100 box sets available have already been snapped up by celebrities including former Bond girl Sophie Marceau, singer Marianne Faithfull and actress Victoria Abril
Is it worth it?
Good question. You would have to be quite an expert to taste the difference between the regular 2000 vintage and the “personalised” version. Most of the contents will be the same, and even the liqueur will made from wines with the same house style.
More importantly, the bottle will look pretty much like a normal bottle of vintage Perrier-Jouet. So how will it impress your guests?
It would be a lot cheaper and more visually impressive to buy a top quality personalised champagne with your own specially designed label on it. Euromarque offers Hachette rated premier cru champagne with your own personalised label for less than 40 euros, which is a lot better value than the 4166 euros for the Perrier-Jouet.