Euromarque Personalised Wines Blog

Entries from February 2009

Plastic wine bottles – the future?

Wednesday, 25 February 2009 · 2 Comments

I can hear you shrieking in horror at the very suggestion.  Surely that’s just for the most basic plonk you cry. Well no, its proper wine this time. And it may well spread as part of the wine industry’s drive to become more environmentally friendly.

Artisan Wine Company of British Columbia have launched 2 new wines in their painted turtle range using the latest PET bottles. The semilion/chardonnay and the cabernet/shiraz are in two different shaped bottles.

Plastic wine bottles - the way ahead?

Plastic wine bottles - the way ahead?

These full sized screw cap bottles weigh only a tenth of normal bottles, and reduce packaging requirements by about 85%. It also enables a pallet to be loaded with 20% more bottles. All of which adds up to a reduction in carbon footprint of a third.

The clever bit is a new interior coating of silicon oxide, called SIG Plasmax. This creates a long life barrier that stops the wine and the plastic interacting. So no plastic taint on the wine and no rotting of the bottle. And as it doesn’t degrade, the wine can be matured in the bottle in the cellar for an extended period, rather than just bottle and drink.

These new bottles are fully recyclable in the normal way with other PET products.

You may well still be thinking it will never happen, that plastic will never be taken seriously. Just remember that 10 years ago that’s what people were saying about screwcaps! I think that this will become the standard for everyday wines within 10 years.

Categories: General drink · Wine · environment
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Bin Laden wine label a real blast.

Sunday, 8 February 2009 · Leave a Comment

You gotta love the Aussie sense of humour. They have just put picture of moslem fundamentalist Osama Bin Laden on a wine label!

Obviously if we had tried it here, there would have been a pc outburst and someone would have been forced to give a public apology.

Anyway a Tasmanian winery, called Morilla, has come up with this publicity stunt, apparently inspired by political graffiti from the streets of Hobart!

The black and white image is of Bin Laden and a couple of cronies, next to a graffiti message reading “all you need is love”. A piece of satire that apparently gone over the head of some American commentators.

As a label its not pretty, and I can’t see urban and gritty being a great way to sell much wine. But I’m sure the PR will help shift a few cases. And if they export to the US, I’m sure people will buy it just to smash the bottles.

The full story is here if you want more info The Mercury

Here are the 2 images of the label that they show.

Osama hitting the bottle

Osama hitting the bottle

Aussie Bin Laden

Aussie Bin Laden

Categories: General drink · Wine labels
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