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Personalised wines and the University of Bedfordshire

We are featured in the University of Bedfordshire business newsletter, Knowledge@Work, this month. The article is reproduced below. They insisted on the picture of me.

Knowledge Hub in action: Euromarque Personalised Wines

Top-quality tipples with unique labels are the order of the day for Euromarque Personalised Wines. The Luton-based company prides itself on offering award-winning bottles emblazoned with anything from business branding to company liveries and photographs.

Managing Director Mark Goldrich has been involved with the University for many years after attending several workshops to help boost the technical side of the business. “Several years ago I took part in workshops covering subjects like web design and flash animation, which were very beneficial. Now I am regularly involved with Knowledge Hub events and an active member of the Knowledge Network. The Knowledge Hub events have some really interesting speakers and they are great for networking. You meet different people every-time you go,” he said.

Euromarque’s clients include a variety of large blue-chip companies including BP, O2 and Asda. The company supplies products for corporate events, product launches, gifts and many other business needs. The bespoke service includes the safe packaging and delivery of a superior range of wines across the UK and the world.

Mark explains: “Some people assume that because they are using their own labels, the wine is going to taste like vinegar! However our wines are of the highest quality and many are award winners. Our Premier Cru Champagne is listed in the Hachette Guide 2008 and several of our wines were awarded medals at the International Wine Challenge in May of this year.”

The company’s close relationship with the University has been particularly valuable in terms of support and generating fresh ideas to help move the company forward. “The Knowledge Hub has helped me look at things in a different way. I think small businesses sometimes get stuck in a rut but the University’s suggestions gave me a totally different perspective to work with. This made it easier to word our adverts and put our sales message across.”

The University’s Academic into Business Computing (ABC) centre is currently helping support Euromarque’s retail side of the business, Personalised Wine Labels, which produces bottles labelled for celebrations to buy over the Internet. The ABC centre partners up university academics and students to work collaboratively on projects for businesses to help them grow. The ABC centre is currently designing a new website to enable Euromarque to upload photos, crop them and print them immediately. Mark said: “It is quite a difficult technical task but they are very close to having it ready. It is a very intricate project but it should have exciting results.”

To find out how your business can benefit from the business growth services on offer, please contact the Knowledge Hub or visit the website.